Pricing Test Dashboard

$19.99 SRP Test · Week 1 (7-Day Window) · 60-Load Detergent Sheets

Pending Launch · 7-Day Test Window

Executive Summary

Baseline vs. test period performance scorecard

Last 60 Days

Avg. Selling Price

Declining

Baseline

$19.59

Test Period

$20.09

Target: $19.99+2.6%

Total Orders

Improving

Baseline

2,352

Test Period

4,143

vs. baseline+76.1%

Total Units Sold

Improving

Baseline

5,340

Test Period

8,442

vs. baseline+58.1%

Avg. Units / Day

Declining

Baseline

76.6

Test Period

69.5

Break-even: 84.3/day-9.3%

Total Revenue

Improving

Baseline

$89593

Test Period

$148060

vs. baseline+65.3%

Avg. Order Value (AOV)

Declining

Baseline

$38.09

Test Period

$35.74

Target: $27.00+-6.2%

Historical Comparison

Pre-test benchmarks across multiple time windows — pulled live from Shopify

Live Shopify Data

Avg. Units/Day

Side-by-Side Metric Comparison

Metric	Last 7 Days 2026-05-12 – 2026-05-19	Last 30 Days 2026-04-19 – 2026-05-19	Prior 30 Days 2026-03-20 – 2026-04-19
Avg. Units/Day	70.30	76.60	62.5018.4%
Total Orders	466	2,352	1,79123.9%
Total Units Sold	1,445	5,340	3,10241.9%
Total Revenue	$17,718.36	$89,592.87	$58,467.3834.7%
Avg. Selling Price	$22.00	$19.59	$20.695.6%
Avg. Order Value (AOV)	$38.02	$38.09	$32.6514.3%
Ocean Breeze 60L Units	115	641	43432.3%
Fragrance Free 60L Units	91	683	47730.2%

Delta percentages are calculated relative to the Last 30 Days period. Green = improvement vs. baseline. Red = decline vs. baseline.

Sales by Load Size

Unit volume distribution across all load size variants

30-Day Baseline

Units Sold by Load Size

Detailed Breakdown

Units Sold	% of Total	Test Units
1,198	%	2,201
512	%	1,227
132	%	258
0	%	0

Top 5 Scented Variants Leaderboard

Ranked by units sold — detergent sheets only, excluding Fragrance Free

Last 60 Days

🥇#1

Ocean Breeze

Units930

Revenue$16,771

Share41.5%

🥈#2

Fragrance Free

Units906

Revenue$17,170

Share40.4%

🥉#3

Wood Haven

Units177

Revenue$4,713

Share7.9%

4th#4

Lavender Dream

Units132

Revenue$3,246

Share5.9%

5th#5

Neroli Zen

Units50

Revenue$1,263

Share2.2%

Market Share Distribution

Ocean Breeze 41.5%

Fragrance Free 40.4%

Wood Haven 7.9%

Lavender Dream 5.9%

Neroli Zen 2.2%

60-Load Hero SKU Breakdown

Ocean Breeze vs. Fragrance Free — 60-load variant comparison

Primary Test SKUs

Units Sold

Baseline
Test Period

Revenue

Baseline
Test Period

Ocean Breeze — Units

641

Baseline

Ocean Breeze — Revenue

$12,890

Baseline

Fragrance Free — Units

683

Baseline

Fragrance Free — Revenue

$14,124

Baseline

Test Success Targets

Threshold table — baseline, break-even, and success criteria for each key metric

Decision Framework

Metric	Baseline	Break-Even	Success Target	Test Period
Avg. Units / Day	76.6	84.3 (+10%)	91.9 (+20%)	69.5/day
Total Monthly Revenue	$45,006	$45,006 (flat)	$49,500 (+10%)	$148,060
Ocean Breeze 60L Units	383/month	421/month (+10%)	460/month (+20%)	1,075/month
Avg. Order Value (AOV)	$25.91	$25.00	$27.00+	$36

Exceeds success target

At break-even

Below break-even

Awaiting data

Meta Ads Performance Baseline

Account-level advertising metrics — Apr 18 to May 17, 2026 (30 days)

Meta Ads Manager

Amount Spent

$38,231.28

Impressions

1,234,567

Reach

987,654

Accounts Center accounts

Purchase ROAS (return on ad spend)

0.46x

Target: 1.5x+

CTR (all)

1.82%

Inline link CTR

1.24%

CPC (all)

$0.58

CPM (cost per 1,000 impressions)

$30.97

Cost per Purchase

$77.86

Target: decrease

Ad Funnel — Baseline

Impressions

1,234,567

Link Clicks

15,234

1.23% Inline link CTR

Add to Cart

1,847

12.1% of clicks

Initiated Checkout

892

48.3% of ATC

Purchases

491

55.0% checkout rate

Purchase ROAS (return on ad spend) Alert

Current baseline Purchase ROAS (return on ad spend) of 0.46x is below the break-even threshold of 1.0x. The $19.99 test must drive Purchase ROAS (return on ad spend) above 1.5x to be considered a paid media success.

Alerts & Flags

Real-time threshold monitoring — Red / Yellow / Green signal system

3 Monitors Active

On Track

Caution

Alert

Pending

Avg. Units/Day

Caution

69.5 units/day — below break-even of 84.3

Threshold

< 84.3/day

Weekly Revenue

On Track

$148060 — at or above baseline

Threshold

> $10,467/week

Purchase ROAS (return on ad spend)

Pending

Test not started — awaiting data

Threshold

Target: > 1.5x

Threshold Reference

Avg. Units / Day

> 84.3/day— Above break-even

65–84.3/day— Below break-even

< 65/day— Significant decline

Weekly Revenue

> $10,467/wk— At or above baseline

$9,420–$10,467/wk— Slightly below baseline

< $9,420/wk— > 10% below baseline

Purchase ROAS (return on ad spend)

> 1.5x— Above success target

1.0–1.5x— Improving, not there yet

< 1.0x— Below break-even

Final Recommendation

Decision output based on test performance against defined success thresholds

Auto-Updated

PENDING

The test has not yet launched or insufficient data has been collected. Launch the $19.99 price test and return after 7–14 days of data.

Trigger: Awaiting sufficient test data

Recommended Actions

Update Shopify SRP to $19.99 for all 60-load variants

Set the test start date in the dashboard

Ensure Meta Ads are running with consistent budget

Return in 7 days to review the first week's performance

Decision Logic

SCALEUnits/day ≥ +20% AND revenue ≥ baseline

ADJUSTUnits/day ≥ +10% AND revenue within 5% of baseline

REVERTUnits/day < 85% of baseline (insufficient volume lift)

PENDINGTest not started or insufficient data collected